SEO (Search Engine Optimization) focuses on optimizing websites to improve their visibility and ranking on search engine results pages (SERPs). This category encompasses a range of strategies and techniques, including keyword research, on-page optimization, technical SEO, and link building. SEO specialists aim to enhance a website’s relevance and authority, ensuring it meets search engine algorithms while providing valuable content to users. The ultimate goal is to drive organic traffic, increase online visibility, and boost user engagement and conversions through improved search rankings.